Credit Card Database Marketing Project

A step-by-step guide on how to execute a database marketing plan based on customers' purchasing behavior, and track and evaluate the effectiveness of the promotion.
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Credit Card Database Marketing Project

Access: Subscribers only

Credit card companies know the purchasing behavior of their customers.

They know exactly what was purchased, the purchase date, where the purchase was made, and who made the purchase.

They then launch ultra-targeted promotional campaigns based on their customers' buying preferences.

In this database marketing project, you will learn how to analyze a number of marketing plans for a small credit card portfolio (100,000 customer base).

We will show you, step-by-step, how to execute a marketing plan, in terms of extracting the leads and creating the customer marketing file.

You will then learn how to perform promotion tracking, and how to evaluate the effectiveness of the marketing campaign.

Finally, you will learn how to calculate a fulfillment rebate for customers who have met the promotion requirements.

This course is based on SAS OnDemand for Academics, which is free to download.

Important! This is a coding-oriented course. You must set up the training page as instructed below:

This course is for those who are interested in learning how to perform database marketing in SAS.

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