Credit card companies know the purchasing behavior of their customers.
They know exactly what was purchased, the purchase date, where the purchase was made, and who made the purchase.
They then launch ultra-targeted promotional campaigns based on their customers' buying preferences.
In this database marketing project, you will learn how to analyze a number of marketing plans for a small credit card portfolio (100,000 customer base).
We will show you, step-by-step, how to execute a marketing plan, in terms of extracting the leads and creating the customer marketing file.
You will then learn how to perform promotion tracking, and how to evaluate the effectiveness of the marketing campaign.
Finally, you will learn how to calculate a fulfillment rebate for customers who have met the promotion requirements.