Geographical Marketing Campaign Analysis

A step-by-step project course on how to perform a database marketing campaign for a retail chain of electronic stores in the UK. You will get to analyze the optimal marketing strategy based on the geographical locations of the stores and the customers.
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Geographical Marketing Campaign Analysis

Access: Subscribers only

A computer store chain has 15 stores located across London, UK. The marketing team is preparing for a direct marketing campaign, and they need your help.

Your main responsibility is to perform location-based targeting, based on how far customers travel to buy computers.

You will also assist in identifying under-performing stores, and create a list of computer specs that are in high demand.


​The computer stores are marked on the map below:

You can also check the Google Map for the location of the stores.

One thing we'd like to identify is how far most customers travel to buy computers.

This information will help us decide how far the marketing campaign will go.​

This course is based on SAS OnDemand for Academics, which is free to download.

Important! This is a coding-oriented course. You must set up the training page as instructed below:

This course is suitable for those who are interested in performing database marketing campaign, based on geographical data.

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