Geographical Marketing Campaign Analysis

A step-by-step project course on how to perform a database marketing campaign for a retail chain of electronic stores in the UK. You will get to analyze the optimal marketing strategy based on the geographical locations of the stores and the customers.

Geographical Marketing Campaign Analysis

Access: Subscribers only

A computer store chain has 15 stores located across London, UK. The marketing team is preparing for a direct marketing campaign, and they need your help.

Your main responsibility is to perform location-based targeting, based on how far customers travel to buy computers.

You will also assist in identifying under-performing stores, and create a list of computer specs that are in high demand.

​The computer stores are marked on the map below:

You can also check the Google Map for the location of the stores.

One thing we'd like to identify is how far most customers travel to buy computers.

This information will help us decide how far the marketing campaign will go.​

This course is based on SAS OnDemand for Academics, which is free to download.

Important! This is a coding-oriented course. You must set up the training page as instructed below:

This course is suitable for those who are interested in performing database marketing campaign, based on geographical data.

Question 1: Is this course free?

No. The Geographical Marketing Campaign Analysis course is available only to our SASCrunch Subscribers.


Question 2: How long does it take to complete this course?

The full course will take about one and a half hours to complete.


Question 3: Do I need any background knowledge for this course?

Yes. You need to have a basic knowledge of SAS before you start the course. Check out our SAS Programming Course for Absolute Beginners if you have no prior background in SAS.

Ratings and Reviews

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1 Ratings
What's your experience? We'd love to know!
penny huang
Posted 3 years ago
know about how to select promotion of products

like: explain is good, when I have a question about the project and write the email for the technician of sas, they are all very nice and reply very quickly. dislike: There are not enough dimensions to stretch, the project could involve customer loyalty and retention will be better.

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