Let's look at an overall picture of how far customers travel to buy computers.
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The mean distance traveled to make purchases at our store is 3678 meters (3.6 km)
In the histogram, you will see that there is quite a significant drop off in distance at 4.5 km:
We will use this as a reference point. Our direct marketing campaign will focus on the areas that are within 4.5 km of our stores.
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