Geo-targeting Project [2-25]

​The Sales_Q1 data set contains the transaction data across the 15 stores. 

It contains the transaction date, the configuration of the computer model that the customers have purchased, as well as the purchasing price.

In addition, it contains the two postcode columns:

  • Customer_postcode
  • Store_postcode

The two postcodes allow you to identify the store's location and where the customers live.

We will focus on these two columns for this particular project.